If you are an individual who is planning to launch an online business, you must have talked and searched regarding the tools that will be required. Several CMS platforms like Squarespace and Magneto are available in the market for you to explore, but Shopify and WordPress remain prominent. To select the one that may work for you and your store, we have done our research on Shopify vs WordPress.
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Shopify Vs WordPress
Deciding the best website builder for your store is the most critical task. Though Shopify is new, it comes with the latest features and is dedicated solely to eCommerce, but WordPress is also an old titan, and most of the internet already runs on its platform.
The competition between the two is tough, where one stands as a website-building platform while the other is a strong self-hosted software and blogging platform. Let’s find the difference by studying their distinguishing factors.
What Is Shopify?
It is an eCommerce solution for those who want to build their website on out-of-the-box solutions. It is an amazing option for multi-vendor retailers who operate multiple warehouse outlets and important orders. It offers a variety of inbuilt themes and templates, and no coding is required, but if you have programming skills, you can modify the HTML and CSS code of your website to customize and tailor-build your online outlet.
This makes it an ideal platform for those who don’t have skills but have great ideas to build their online store from scratch. It has the following features
- It offers multichannel integration, so you are not limited to your website only; you can also sell through social media platforms and global marketplaces.
- You can create discount codes that can be used at checkout by customers to avail of discounts.
- It has an abandoned cart recovery that sets your site up by sending email reminders.
- All the inventory, marketing, inventory, and shipping tools are built-in.
- You can sell physical products as well as digital downloads here.
- Allow selling of unlimited products on any pricing plan.
Some of the winning features of Shopify in WordPress vs Shopify analysis are discussed below:
Professionally Designed and Mobile-Responsive Themes
It offers ten free and 64 premium themes, and each of them is mobile-friendly, so you can automatically reformat your site to your mobile’s smaller screen.
Better Security
It provides 100% SSL to keep the service fast, and because fast-loading websites attract customers, Shopify understands it well. Also, the payments are made using credit cards, and to vouch for super tight security, the process is super secure. It hires cybersecurity experts to keep the website hackproof.
In-House App Store
Its in-house app store has the biggest USP, containing over 1200 apps and plugins. This way, you can find almost everything and can also use the apps to streamline and automate business processes.
Custom Domain
Once you sign up, you can choose a custom domain name for your company that you can use for branding your store. It also gives you flexibility, so you can use the same name for the on-site location and domain store.
Top-Notch Analytics
It offers plenty of built-in analytics, including stock level, conversion tracking, and customer behavior, which will help you keep track of your store in terms of total sales, returning customers, etc.
24/7 Customer Support
It gives you massive access to a database of frequently asked questions as well as there is always a service provider at the back to support you when you need help.
Scalability
It allows you to take your store to the next level due to its scalable feature that can easily handle sudden traffic surges.
What Is WordPress?
It is an open-source content management system (CMS) that is used by many businesses as a popular platform for website creation. It is extremely feasible and has a robust system, due to which it can handle the intricacies of complex sites. It is scalable, so there is no need to switch the systems.
It is primarily used for blogging and is ideal for those who are new, have small businesses, and have limited startup budgets. The platform is quite technical but provides limitless customization. It is extensible and offers a huge ecosystem with built-in plugins and themes that allow you to customize your website. It has the following features
The winning attributes of WordPress vs Shopify are discussed below
Free And Open Source
It is available free, and due to its open-source nature, it is ideal for startup businesses. Its wooCommerce platform integrates well, and since anyone can alter the code, you are given access to a large community.
100% Customizable
It has a vast variety of high-quality professional-grade themes, so you can customize your website according to your wish.
Great Plugins
It offers incredible plugin options that can benefit e-commerce sellers, for example, WooCommerce and Yoast SEO.
Flexible Product And Inventory Management
Gateways created here can be used for selling physical goods as well as digital products. It also makes inventory easier and simpler due to its user interface, through which you can keep track of stock levels and manage daily inventory.
Mobile-Friendly
The innovative and mobile-friendly themes that it offers are a huge plus point when it comes to making mobile-friendly sites. It saves you from the hassle of creating new websites.
Useful SEO Capabilities
With the extensions and plugins, you can now ace SEO on WordPress. Due to the regular updates of these extensions, you are secure all the time.
Uncompromised Cybersecurity
It prioritizes the customers’ protection in transactions and their privacy, thereby maintaining a secure and trustworthy ecosystem.
Multiple Payment Gateways And Currency Support
With its geographical location support, it provides multiple gateways for payment by enabling different currencies based on the language of the region. This way, your customers can enjoy the shopping experience around the globe.
Conclusion: Which Is Best For Your E-Commerce Business
When it comes to Your E-Commerce Business, Shopify is considered the first choice. With its in-house tools, it offers built-in services, including shipping, marketing, inventory, and analytics.
Since it has better e-commerce features to offer and allows an unlimited number of products to sell, it overtakes WordPress
